Tuesday, April 21, 2009

Chex-ness

For breakfast this morning, I had Chocolate Chex. We've been keeping our eyes peeled for the new gluten free Chex, and they're slowly trickling their way into stores. Still waiting on the corn chex, though! That was always my favorite.

I love how the front of each box proudly proclaims "gluten free" and there's even a little blurb on the back. Some of the boxes also display the Celiac Disease Foundation logo.

I wonder what prompted this change? You think someone influential within the company was diagnosed, or maybe one of their family members? Or maybe it was just good business.

Either way, General Mills: you rock.

1 comment:

Lynn Barry said...

I agree...nice to have other choices...HUGS