Monday, May 7, 2012

Dominos pizza fail

So you might have heard that Domino's pizza now offers a gluten free-ISH pizza.

My thoughts? I wouldn't eat it if you paid me.

Think about it: Cross contamination nightmare.

Then I did a little research, and I was right.
What pisses me off is that it's such a tease.

The National Foundation for Celiac Awareness partnered with Domino's in this move, and I feel like they shouldn't have, for obvious reasons.

They follow the gluten free-ish crust announcement with a disclaimer, copied and pasted straight from the website: The National Foundation for Celiac Awareness supports the availability of Domino's Gluten Free Crust, but CANNOT recommend the pizza for customers with celiac disease. Customers with gluten sensitivities should exercise judgment in consuming this pizza.

What was the point of partnering with the foundation? Just to provide the disclaimer?
More importantly, why announce a gluten free crust, then advise your target market (Celiacs) not to eat it?

I don't know why they even bothered.

On a slightly positive note, at least they were forthcoming about it instead of trying to market a crust that was not truly gluten free. You can see some more info on their facebook page.

Oh, but I can see it now: head over to a party, and the means-well host says, "We got pizza, but I got the gluten free(ish) one from Domino's so you can eat it!"

Enter awkward situation.

Can I get an AMEN?

Or... would you eat it?

1 comment:

Gina said...

AMEN. I wouldn't eat Domino's even if I could eat gluten, but the kind of half-hearted attempt to offer a GF pizza is insulting, mostly because they knew better. You're dead on in foreseeing the awkward social situations that will ensue.